here’s no right or wrong time to visit Paris. Each season has not only a different character, but also a diverse range of festivals, sporting events and cultural activities. Here we pick a few of our favourites in a month-by-month guide to the Parisian year. Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Daisy Rose

Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision — a powerful way to develop motivation, interdisciplinary skills and close relationships.